About Me
Product leader with a passion for creating meaningful, user-centered experiences through thoughtful service design and data-driven insights.
Professional Snapshot
I've spent the last 8+ years navigating the world of technology-enabled home cleaning services at Batmaid - a small startup that evolved into an international scaleup. Along the way, I've learned how to create meaningful, user-centered experiences by combining data insights with thoughtful service design. I'm adaptable with various product-led approaches and frameworks (and always eager to learn new ones) and genuinely enjoy collaborating across teams to make things happen. I thrive in environments where growth is driven from the ground up, in a collaborative and learning-focused way.
Integrity and ethics are non-negotiable for me—both in work and life. That's why I have volunteered with projects like #herHACK and Kiwix, which align with my belief that tech should benefit everyone, not just the privileged. I'm driven by a curiosity to figure out how things work and how they can work better. What excites me most is being part of projects that actually improve lives. Whether it's a big idea or a small tweak, I'm here for the work that makes a difference, not just a headline.
My journey has been non-linear – a reflection of my adaptability and commitment to continuous learning. Each role has been a meaningful step, helping me grow and find new ways to create positive change. I'm driven by curiosity and a desire to make a genuine impact, always willing to evolve and take on new challenges.
Key Skills
Product Leadership
Led product development initiatives at Batmaid, using agile methodologies, OKRs, data, and user feedback to achieve business goals and deliver impactful outcomes.
Service Design
Reimagined entire service ecosystems, looking beyond UX to optimize end-to-end workflows for +10,000 clients and internal operational and administrative teams. For example: recruitment and payroll processes.
Agile Expertise
Implemented iterative development approaches, reducing project cycles and increasing team responsiveness through continuous improvement methodologies.
User-Centric Innovation
Led the development of comprehensive digital solutions that simplify complex service interactions, bridging technological capabilities with human needs.
Data-Informed Decision Making
Collaborated with design, data, and engineering to extract key insights from data and user research, mapping opportunity solution spaces to inform product strategy and prioritize high-impact initiatives.
Empathetic Collaboration
Built inclusive team environments that foster psychological safety, encourage knowledge sharing, and drive collective innovation.